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Why You Need To Invest In A Content Manager (and How to Hire One)

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In the relentless pace of the digital landscape, businesses often find themselves lost in a sea of noise, struggling to forge genuine connections with their audience. Picture a scenario where your content lacks purpose, engagement feels like an unattainable dream, and your brand is merely a face lost in the crowd.

Enter the Content Manager—a silent hero poised to rescue your business from the abyss of obscurity. Before their arrival, frustration reigned supreme, and your content lacked direction. Writing content felt like an overwhelming burden as you took shots in the dark, and your audience was (nearly) non-existent.

But then, you hire a Content Manager, and they become your catalyst for change. With their expertise, the narrative transforms. Your audience soaks up the content your roofing business publishes. Engagement soars, content resonates, and your brand becomes a trusted companion to your community.

How did we get here? It's not magic, but it is the magic of a well-crafted solution—your Content Manager. This blog post is the unfolding story of businesses stuck in the pre-Content Manager era; the joy discovered post-rescue and an introduction to the game-changer—the answer to your content problems. So, let's embark on this journey, navigating from frustration to elation, with the Content Manager leading the way.

The Irrefutable Case for a Content Manager on Your Team

In a landscape where nearly 70% of buyers rely on content for purchase decisions, the need for a robust content strategy is undeniable. Without it, businesses risk losing opportunities to competitors who adeptly provide information throughout the sales process.

While the allure of freelancers or tasking team members with content creation may be tempting, the reality is stark—content production is a full-time job. It involves meticulous planning, writing, editing, publishing, distribution, and analysis, making it impractical to tack onto existing responsibilities.

Enter the full-time, in-house Content Manager—a strategic move for consistent, high-quality content that drives traffic, leads, and sales. This role prevents critical content from falling off the back burner, ensuring it aligns with your brand's tone, collaborates with sales, monitors organic search, and continuously improves results.

A Content Manager is not just a custodian of content but an architect of  marketing success, propelling your business toward unprecedented growth.

What's the ROI? Unveiling the True Value of Your Content Manager's Salary

When weighing the cost of a content manager's salary, understanding the lifetime value of customer relationships is vital. Content marketing builds trust, transforming brands into trusted advisors and fostering lasting relationships that lead to significant revenue.

In the U.S., the average content manager's salary can vary from $50,000 to over $120,000. Factors influencing this figure include (but are not limited to) company size, experience, location, and additional compensation. Considering an annual investment of $55-$75k in a content manager, positive ROI becomes apparent, especially when their contributions extend over multiple years. 

Comparing the average content manager's salary to traditional marketing channels highlights the efficiency of content marketing. Trade shows and events, although necessary for certain industries, often prove expensive with unclear ROI. Traditional advertising lacks the proven ROI of content marketing, as today's consumers rely on self-directed research.

Paid media, while effective, comes with a substantial cost of customer acquisition. In contrast, quality content endures, providing perpetual returns. A piece crafted in January can maintain a high ranking for years, contributing to sustained lead generation.

A full-time content manager emerges as a superior investment to hiring a third party. Opting for a full-time content manager not only provides consistent output but allows for additional responsibilities, ensuring exclusivity and dedicated attention to your business’s needs. Quality content endures, providing perpetual returns and contributing to sustained lead generation.

Simply put, content marketing is the optimal strategy for business growth, offering a direct correlation between published content and traffic, leads, and sales. A full-time content marketing manager becomes indispensable for measurable ROI, proving to be the linchpin for enduring success.

What to Look for: The Essential Qualities of a Top-Tier Content Manager

Shifting gears, we present a practical guide for hiring the right content manager. Essential qualities include being passionate wordsmiths, masterful editors, collaborators with the sales team, possessing basic video editing prowess, exuding likability for effective team dynamics, having high emotional intelligence, being organizational champions, data enthusiasts, and innovative thinkers.

To hire the right content manager, utilize our job description template, and during interviews, ask insightful questions that delve into the candidate's approach to challenges, conflict resolution, and their potential contributions as a content manager.

Navigating the hiring process for a content manager is a strategic journey. Following these steps, you attract quality candidates and ensure a seamless transition from recognizing their value to integrating their skills into your dynamic team.


As we conclude, the narrative echoes a simple truth—investing in a skilled content manager is not just necessary but a strategic move for businesses aiming to thrive in the digital era. We've equipped you with insights and actionable steps.

As you consider the next step for your business, remember that the right content manager isn't just a professional; they're the architect of your brand's digital destiny. Take those proactive steps, hire strategically, and watch your business ascend to new heights in the dynamic digital landscape.

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