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97 Roofing Topic Ideas for Engaging Blog Content


Content is of utmost importance for roofing businesses as it serves multiple purposes in sales and marketing. Blog topics should be carefully crafted to address your customers' most common questions, objections, and concerns.

By providing relevant and informative content, you can effectively engage with your audience and establish yourself as a trusted authority in your industry.

One significant benefit of creating content that answers customer questions and concerns is its value in the assignment selling process. When potential customers can access informative blog posts that address their specific needs, they are more likely to perceive your business as a valuable resource. 

This can help build trust and credibility, increasing the likelihood of them choosing your products or services over competitors.

Well-crafted blog topics can provide immediate value in the sales process.

Sales representatives can leverage these blog posts as resources to address customer queries and objections in real time. Sharing relevant content during sales conversations helps to overcome objections, provide additional insights, and reinforce the value proposition of your offerings.

In the long term, content plays a crucial role in marketing efforts. Publishing high-quality blog posts helps to enhance your online presence, improve search engine rankings, and attract organic traffic to your website.

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

– Brian Clark, Founder of Copyblogger

By offering valuable information and addressing customer concerns through your content, you establish a reputation as a reliable and knowledgeable roofing industry leader. This, in turn, contributes to long-term brand awareness, customer loyalty, and business growth.

Now that we have established the importance of effective blogging, let’s look further into a list of essential topics that can help enhance the quality and impact of your roofing reviews.

Blog Topic Ideas For Roofers

Blogging holds incredible power for roofers in boosting your online presence on Google and gaining visibility on social media. However, it's crucial to focus your blog articles on topics people are actively searching for; otherwise, you might lose valuable time and resources.

The ideal approach is to target the questions people commonly ask during the sales process. This way, you can provide valuable insights and address their specific needs. You can rely on helpful tools like Ahrefs, Semrush, or Google Search Console to discover what people are searching for.

These tools can provide valuable keyword insights and help you align your content with popular search queries.

If you're looking for a quick and easy solution, choose a topic from our extensive list of our 97 top blog ideas for roofers.

These topics are divided into 6 categories–Cost, Problems, Comparisons and Versus, Reviews,'Best of', and Other–covering a wide range of roofing-related subjects that your ideal customers are typically looking for. So, you'll have plenty of options to choose from when writing engaging and informative roofing reviews.


  • The Cost to Repair, Patch, or Replace Your Roof
  • Why Do Roofing Prices Keep Going Up? (and What it Means for You)
  • How Much Does a Roof Inspection Cost? (& What Exactly is Inspected On a Roof?)
  • How Much Does it Cost to Repair a Leaky Roof?
  • The 6 Most Durable Roofing Materials & What They Cost
  • How Much Does a Metal Roof Replacement Cost?
  • What is the Most Expensive Roof Material for a Roof Replacement?
  • What is the Average Cost to Tear Down and Replace a Roof?
  • The Different Ways You Can Pay for a Roof Replacement
  • What Are the Cheapest Roofing Materials for a Roof Replacement?
  • What Warranties Do You Get with a Metal Roof Replacement?
  • How Much Does a Flat Roofing Replacement Cost?
  • What Warranties Do You Get with Your New Roof?
  • Types of Roofing Warranties, What They Cover, and How Long They Last
  • Do Roofing Companies Offer Financing Options?
  • What You Can Do If You Need a New Roof but Can’t Afford It?
  • The Risks You May Encounter When Trying to Find the Cheapest Way to Replace Your Roof? 
  • Can A Solar Roof Save You Money?
  • What Types of Roof Does My Homeowners Insurance Cover?
  • How Do You Get Insurance to Pay for a Roof Replacement?
  • What Type of Roof Damage Will Your Insurance Cover?
  • What to Do If Insurance Denied Your Roofing Claim 
  • Who to Call First for Roof Damage: A Roofing or Insurance Company 
  • Will Homeowners Insurance Cover Roofing Damage Due to Hail Damage?
  • Will Homeowner Insurance Cover Roofing Damage From Wind?
  • Top 7 Roof Replacement Insurance Questions Answered
  • What You Can Expect When Filing an Insurance Claim on Your Roof


  • Does Your Home Need Roof Ventilation?
  • Preventing Problems With Roof Ventilation 
  • What Roof Ventilation Does for the Roof 
  • How Insufficient Ventilation Causes Your Roof to Rot
  • How to Clean Your Gutters
  • What to Do When Your Roof Starts Leaking
  • Worst Things You Can Do to Protect Your Roof
  • Can You Still Live in Your Home During a Roofing Installation?
  • How Moss Affects Your Roof
  • How to Remove Mold From Your Roof
  • Addressing Punctures in Your Roof
  • 6 Common Signs of Roof Damage
  • Choosing the Right Roof for Older or Historic Homes
  • What Should You Look for in a Roof When Buying a Home
  • What Type of Roof is the Most Hail Damage Resistant?
  • DIY Roofing Projects: Should You Avoid or Attempt?
  • 4 DIY Roof Replacement Mistakes You Can Avoid
  • Can I Temporarily Fix My Roof?
  • Getting Your Roof Ready for Winter 
  • Will Missing Shingles Cause a Leak in Your Roof?
  • 4 Common Signs of Roof Damage: What You Can Look For
  • How You Can Deal with Emergency Roof Repairs the Right Way
  • The Ways Snow and Ice Can Impact Your Roof: What Signs to Look For
  • How to Safely Remove Snow From Your Roof
  • How to De-Ice Your Roof
  • Should You Get a Second Opinion on a Roof Inspection?
  • How to Spot Hail Damage on Your Roof
  • What Type of Material Can You Use on a Flat Roof Replacement?
  • Are Solar Panels a Safe Option for My Roof?
  • When Should You Choose a Metal Roof?
  • How Often Will You Need to Replace/Repair Your Roof?
  • How to Avoid Being Taken Advantage of By a Roofing Company

Comparisons and Versus

  • Comparing Roofing Materials
  • The Pros and Cons of Patching Your Roof vs. Replacing It
  • Pros and Cons of Different Roof Coatings
  • Challenges in Installing a Metal Roof Over Shingles
  • Pros and Cons of Asphalt Roofing 
  • Is a Metal Roof Cheaper Than Shingles? (Metal vs. Shingles Comparison)
  • Asphalt Shingles vs. Composite (Which is Better?)
  • Cedar Shake vs. Asphalt Roof (Which is Better for You?)
  • Suntunnel vs. Skylight: Which Option is Best For Your Home
  • Difference Between Flat and Sloped Roofs
  • Roof Replacement vs. Roof Repair: Which is the Best Option for You
  • Metal vs. Asphalt Shingles: Which Is Best for Your Roof?
  • Metal Roof Cost Compared to Cedar Shake Roof
  • Metal Roof Costs: Comparisons, Cost and Lifespan


  • Roofing Client Stories
  • Dramatic Roof Replacements [Before and After Pics]
  • Quickest Roof Installation and How They Did It
  • How to Find the Right Roofing Contractor for Your Home 
  • A Homeowners Guide to a Roof Replacement
  • A Homeowners Guide to a Roof Installation
  • What a Good vs. Bad Roofing Job Looks Like

The ‘Best of’

  • The 5 Best Types of Roof Shingles for Residential Roofing
  • The Top 10 Roofing Questions Answered
  • The 6 Best Materials for a Flat Roof
  • The Top 5 Roofing Materials to Enhance Your Homes Curb Appeal
  • The Top 4 Roofing Materials and How to Choose the Right One 
  • What is the Best Roofing Material, and How to Find the Right One For You
  • The 3 Best Materials for a Metal Roof


  • What Should You Look for in a Roof When Buying a Home
  • FAQs About New Roof Installation
  • Choosing the Right Roofing Ventilation
  • Top 5 Things You Need to Know About Getting a Skylight
  • What Will a Job Site Cleanup Look Like?
  • Roofing Terms Explained: What You Need to Know 
  • Roof Maintenance Tips for End of Summer 
  • What is the Average Lifespan of a Roof?
  • Flat Roofing: All You Need to Know about Your Flat Roofing Replacement

Tips for Blogging Success

Now that you've got a wealth of ideas to kickstart your first blog, you might wonder, "Where do I begin? How do I write this thing?" Don't worry; we've covered you with a few valuable tips to help you get started.

Tip #1: Incorporate Keywords Your Audience is Actively Seeking

The main goal of a blog is to offer valuable information to those who need it the most. By consistently delivering quality content, you can establish yourself as an industry expert in the eyes of Google, which will help increase the visibility of your blog to a broader audience.

To ensure that you're providing relevant information to your ideal readers, it's essential to identify the keywords or questions they're actively searching for. Conducting keyword research is a powerful method to discover what your audience is asking. This research allows you to understand their needs better and tailor your content accordingly.

Tip #2: Use Videos, Images, and Links

Roofing content can sometimes come across as dull. While most roofing blogs offer valuable and informative content, they may not be the most captivating reads, especially for the average homeowner. That's why it's essential to make your content as engaging as possible by going beyond just words.

Related: 7 Types of Content Marketing Every Roofing Company Should Know (+Examples)

Incorporating images, YouTube videos, product links, gifs, and emojis can help your blog content stand out amidst the roofing company articles.

We believe in breaking up those "walls of text" in our blogs with various types of content. This approach keeps readers interested and ensures that the information is easily digestible.

It's crucial to ensure that you use licensed stock images or provide proper attribution when including pictures or videos from external sources.

Tip #3: Offer an Alternative Perspective

Does your business have any unique beliefs or perspectives that challenge the industry norms? Are there common issues you're confident in addressing and helping your readers overcome? If so, it's crucial to incorporate these viewpoints into your articles and demonstrate to your readers that you're on their side.

For instance, you can take a stand against roofing scams that waste homeowners' time and money, stating that it's simply unjust. Follow up with an informative article like "The 5 Top Roofing Scams to Look Out For When Filing an Insurance Claim" to provide your readers with valuable insights. 

Make your customers feel valued and to actively assist them in solving everyday problems through your content.

To ensure your content achieves the desired success, it's important to not only focus on tips for blogging but also incorporate effective blogging best practices.

Blogging Best Practices

When it comes to creating compelling and impactful content, there are a few essential practices you should keep in mind. Here are some for you to consider:

  1. Utilize internal subject matter experts: Tap into the knowledge and expertise of your internal team to answer customer questions. This helps build credibility and positions your business as a trusted resource.
  2. Explore niche topics: Write about subjects others may not be willing to cover. Identify the most important topics in your industry, which are the most challenging or controversial subjects, and provide insightful perspectives on them. This can help differentiate your content and attract a dedicated audience.
  3. Incorporate rich media: Enhance your blog posts with rich media such as images, infographics, and videos. Visual content makes your blog more engaging and helps convey information more effectively.
  4. Leverage social media: Share your blog content on social media platforms to increase visibility and reach a wider audience. Craft compelling and shareable snippets to entice readers to click through to your blog.
  5. Track and measure results: Implement analytics tools to measure the impact of your blog content on your business goals. Identify which blog topics and formats resonate most with your audience and contribute to closing more deals. Use this data to refine your content strategy and focus on creating high-performing blog posts.

By following these best practices, you can create valuable and engaging blog content that addresses customer questions and stands out from the competition.

Related: Why You Need a Content Marketing Manager for Your Business

Leveraging internal expertise, covering unique topics, incorporating rich media, sharing on social media, and measuring the effectiveness of your content will help you maximize the impact of your blogging efforts and drive business success.


Having a well-planned and strategic approach to your roofing blog ideas can bring significant benefits to your business.

By addressing your customers’ questions, concerns, and interests, you can establish yourself as a trusted source of information and expertise in the roofing industry.

Remember, blogging is not just about creating content for the sake of it; it's about creating content that resonates with your audience and helps you achieve your business goals.

By targeting the right keywords and focusing on topics people are actively searching for, you can increase your visibility on search engines and attract relevant traffic to your website.

Feel free to leverage the power of blogging to strengthen your online presence, connect with your audience, and drive business growth. Embrace the creativity and opportunities that blogging offers, and use the list of roofing blog ideas provided as a starting point to ignite your content strategy.

With consistency, valuable insights, and a customer-centric approach, your roofing blog can become a valuable asset in establishing your brand, attracting leads, and positioning your business as a leader in the roofing industry.

Have questions?

Looking for more information on the ways you can bring your blogging approach to the next level? Or do you have questions on the ways you can improve your sales and marketing strategies?

Take some time to talk with us today!

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